An annual season of plays presented by different theaters in the Bay Area, all linked by their relevance to Young Adult audiences. YATI selects at least four appropriate plays from local theater’s seasons and coordinates with theaters to make discounted Young Adult tickets available. YATI distributes marketing materials targeting Young Adult audiences, potentially including a physical brochure and online ads, coordinating with participating theaters and with Young Adult organizations, high schools, and colleges. Information and tickets will be available through the YATI website.
Eventually, YATI will provide funding to participating theaters at the production sponsor level to encourage participation and to offset the cost of the discounted tickets.