Overview

Producing a play in the Bay Area with appeal for adults under 30? A partnership with YATI puts your production in YATI’s membership series, and YATI members in your seats. YATI will complement your marketing efforts with additional advertising at no cost to you.

Ticketing

We ask that you make at least 100 tickets available for YATI members at $10 per ticket. As YATI’s membership grows, we may increase this ask. If demand outpaces supply, we will offer the available tickets to YATI members by lottery.

Advance Tickets
Members will book advance tickets through YATI; we will then purchase tickets from you in the members’ names. Alternately, we can discuss methods for YATI members to book $5 advance tickets through your website and box office; YATI would then reimburse you an additional $5 per ticket. We charge members $5 for advance tickets to discourage nonattendance.

In-Person Tickets
For in-person sales at the performance, your box office takes down the members’ names and membership numbers, and submits them to YATI for reimbursement at the $10 rate. These tickets are free for members.

Marketing

Marketing to young adults requires different strategies than marketing to traditional theatregoers. YATI is developing and implementing strategies and best practices for marketing theatre to young adults. 

With input from young adults on the staff and advisory council, YATI will market your play directly, expanding the reach of each theater’s marketing efforts with both traditional methods (such as targeted advertising and physical brochures) and more innovative and intensive strategies.

• Community Assessments
  YATI conducts surveys and focus groups with young adults to ensure our marketing feels authentic and appealing.
  
• Partner Organizations
  YATI builds relationships with schools, universities, clubs, and other organizations serving young adults; potential participants are much more likely to engage when the invitation comes from a familiar source.
  
• Corporate Partnerships
  YATI partners with companies employing large numbers of young adults, offering memberships and group events as a workplace benefit.
  
• Social Media
  YATI maintains a robust social media presence, reaching young adults where they are already devoting their attention. When possible, YATI will partner with social media influencers. Let’s talk about crossover social media opportunities such as an Instagram takeover.
  
• Networking
  Crucially, YATI members don’t just attend plays—they become part of a peer network. With rewards for bringing friends and spreading the word, YATI turns young audiences into ambassadors. This peer-to- peer model ensures that word about your play reaches young people where they live and connect.

Events

YATI will work with your staff to create an affinity night for young adults in conjunction with a performance. This would typically include a pre- or post-show reception and an artist Q&A.